Since the rules are released only to KS backers at this point, we need to refrain from quoting them directly or posting too much about them here.

But a little discussion on some points is not out of line...

If you read that section as part of the entire firing sequence, you will see that they are using the flipping of the token as a control device. By flipping it and leaving it in place, the player has to physically do something in the reloading phase of the game, making it easier to keep track of when a gun has been fired, can be reloaded, and can be fired again.

Make more sense now?