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New site members by day for January 2014 shows some interesting things. For the first half of the month, the new member trajectory was running just behind but very close to the WoG site new members track.

On January 15th it seems to have caught a fresh breeze.

For the second half of January, new members were joining the site at a rate of well over twice that of the first half of the month.
This equates approximately to the time that the last large shipment of KS awards was being received, but the sharp turn in the chart on the 15th is very interesting.